About my approach
I’ve spent two+ decades working at the intersection of storytelling, editorial craft, creative direction, and brand development. My background spans journalism, film, magazine editing, agency strategy, and my own writing and textile art practice — which means I understand both the business side of creative work as well as the deeper process behind it.
I’ve partnered with startups, nonprofits, and global brands, but my approach has shifted over the years. What matters most to me now is helping people express the heart of their work with clarity and intention.
I bring a blend of intuition, editorial insight, and strategic thinking to everything I do, whether we’re refining your voice, shaping a project, or mapping long-term creative direction. By understanding what you’re building and why it matters, we can articulate your story in a way that feels grounded and aligned with who you are.
When I’m not writing for magazines, working on my own artistic projects, or collaborating with clients, I can be found corralling my two kids, stitching quilts, or cold dipping in the Salish Sea that surrounds Salt Spring Island.
Service offerings
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Content strategy
My approach is less about funnels, flywheels, or KPIs, and more about communication. I help you articulate your core message, understand your audience’s needs, and develop content that grows naturally from your work. Whether we’re shaping a website, planning a series, or creating a long-term narrative for your brand, my focus is on clarity, tone, and cohesion.
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Creative direction
I help creatives and small business owners make sense of the next phase of their work. Through reflective conversation and strategic insight, we’ll identify your core themes, refine your message, and map your next steps. This is less about building a brand and more about shaping a coherent, meaningful path forward — one rooted in your unique strengths.
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Vision expansion
I help creatives, founders, and small organizations bring clarity and direction to their work. Drawing on decades of experience across editorial, media, agency environments, and my own artistic practice, I understand both the emotional terrain of the creative path and the practical realities of communicating your work to the world.
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Copywriting
With a background in journalism and years of editorial experience, I write copy that feels true to who you are. My approach is less about algorithms and more about clarity, resonance, and storytelling. Whether you need website copy, brand messaging, or editorial-style content, I help you express the heart of your work in a way that feels honest and alive.
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Manuscript review
I offer high-level creative direction for memoirs, essays, and nonfiction works-in-progress. This includes feedback on voice, structure, clarity, and thematic cohesion — the deeper story you’re telling and how it’s landing. You’ll receive clear notes, guidance, and next-step suggestions without the heaviness of formal editing.
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Grant support
I help artists, writers, and makers translate their creative vision into compelling grant applications. This includes shaping project descriptions, refining artist statements, and designing narratives that communicate the heart of your work. Clear, grounded, and aligned with what funders look for — without losing your voice.